On September 16, 2025, a seminar “The impact of the creative industries and innovation” will be held at the PROTO Discovery Factory in Tallinn, where a recent study on the state of the creative industries in Estonia will be presented. The goal of the day is to show how creative enterprises contribute to innovation, what the biggest challenges are in the sector and where the growth opportunities lie. Experts, entrepreneurs and policymakers will be present to discuss the role of the creative industries in society and the economy.

The seminar schedule is as follows:

• 09:30–10:00 – Gathering and coffee. Registration, introductions and setting the tone for the day.
• 10:00–10:05 – Opening remarks by the Entrepreneurship and Innovation Foundation.
• 10:05–10:20 – Thoughts of the Ministry of Culture on the development and future of the creative industries.
• 10:20–11:00 – Kantar Emor’s overview of the survey methodology and key findings.
• 11:00–12:00 – Doctor of Economics Helery Tasane: interpretation of the survey results and future opportunities.
• 12:00–12:45 – Stretching break and discussions over a cup of coffee.
• 12:45–13:15 – Inspirational story: Alpa Kids “What has changed in four years!?”.
• 13:15–14:00 – Panel discussion with experts, where listeners can ask questions and discuss substantively.

The seminar, organized in cooperation with the EIS and the Ministry of Culture, is intended primarily for companies, development centers and support structures that operate in the creative industries or support this sector. Managers who are looking for new ideas and practical experience are also welcome. The seminar is funded by the European Regional Development Fund to raise awareness of the creative industries and support the development of the field in Estonia.

In recent years, the creative industries have been the subject of much media coverage. For example, Merilin Truuväärt, Undersecretary of the Ministry of Culture, emphasized in an interview with Postimees that the creative industries are not just a hobby for creative people, but a rapidly growing economic sector whose exports and international reach give Estonia a new competitive advantage. Such statements confirm that the sector is seen as a strategic opportunity where innovation is born from the cooperation of creativity and technology.

If you are interested, you can attend the seminar for free, but prior registration is required. This is a good opportunity to gain new knowledge and discussions that will help you understand how creativity and economic benefits can go hand in hand.

https://eis.ee/s%C3%BCndmused/fookuses-loomemajandus-uuring-moju-ja-innovatsioon/